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Swatch profit plunges almost 75%, hit by weakness in China

By Jerry  Published On January 31, 2025

Swatch Group AG profit fell sharply as the watch industry continues to struggle with weakness in Chinese consumer demand.

Operating profit declined 75% to 304 million Swiss francs ($335 million) in 2024, below analyst estimates, it said in a statement Thursday. Sales dropped 12.2%.

Shares fell 7% in early trading in Zurich. The disappointing results came alongside industry figures showing that Swiss watch exports declined for a fourth straight month in December. Overall exports fell 5.4% year-on-year, with China down 19%. The watch industry, as with the luxury sector, has struggled since an inflation spike led consumers to curb spending after a pandemic boom.

The company expects substantial improvements in sales and results in 2025, though demand in China will “continue to be rather restrained.”

“The watch sector remains in a very difficult situation, as the Swatch Group’s results show, said Jean-Philippe Bertschy, head of Swiss equity research at Vontobel.

Source: FORTUNE


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