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Swatch Group AG profit fell sharply as the watch industry continues to struggle with weakness in Chinese consumer demand.
Shares fell 7% in early trading in Zurich. The disappointing results came alongside industry figures showing that Swiss watch exports declined for a fourth straight month in December. Overall exports fell 5.4% year-on-year, with China down 19%. The watch industry, as with the luxury sector, has struggled since an inflation spike led consumers to curb spending after a pandemic boom.
The company expects substantial improvements in sales and results in 2025, though demand in China will “continue to be rather restrained.”
“The watch sector remains in a very difficult situation, as the Swatch Group’s results show, said Jean-Philippe Bertschy, head of Swiss equity research at Vontobel.
Source: FORTUNE
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