Starbucks is cutting 30% of its menu.

Starbucks (SBUX) is set to eliminate a significant number of drinks and food options in the coming months as part of the company’s plan to simplify its offerings, reduce wait times and improve its customer experience.

CEO Brian Niccol outlined the plan on Starbucks’ earnings call Tuesday, saying there’s soon going to be a “roughly 30% reduction in both beverages and food,” but he didn’t name specific items. Niccol has previously said that the chain’s menu had become “overly complex,” resulting in long lines.

The changes are part of Niccol’s plans to turnaround the chain’s fortunes, which reported its fourth consecutive quarter of declines: US sales at stores open at least a year slid 6% for the quarter that ended on December 29.

Source: FINANCE.YAHOO