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Crypto finds gateway into Australia’s US$2.8 tril pension pot.

By Jerry  Published On September 3, 2025

Australia’s A$4.3 trillion (US$2.8 trillion or RM11.9 trillion) retirement system — long regarded as one of the world’s best-regulated savings pools — is emerging as a new frontier for crypto.

Coinbase Global Inc and OKX, two of the largest digital-asset exchanges, are rolling out products aimed at steering pension money into cryptocurrencies, underscoring how digital assets are edging further into mainstream finance.

The initial focus is self-managed superannuation funds, or SMSFs, which already make up about a quarter of Australia’s pension pool. Unlike mainstream pensions, which have largely avoided crypto, these DIY funds give individuals wide latitude over their investments.

“It does make sense that we’re probably seeing a bit more interest in crypto in the self-managed super fund space first,” said Fabian Bussoletti, a technical manager at the SMSF Association. “Perhaps the larger funds will catch up over time.”

Coinbase is nearing the launch of a dedicated SMSF service, with more than 500 investors on its waiting list, according to John O’Loghlen, the company’s Asia-Pacific managing director. OKX launched a similar product in June, and demand has exceeded expectations, said Kate Cooper, the chief executive of its Australian arm.

Crypto holdings in SMSFs remain modest: about A$1.7 billion as of March, tax office data showed. But that’s a sevenfold increase since 2021. Both exchanges are betting the trickle will accelerate, forcing regulators and institutional funds to confront an exposure they have so far resisted. For now, AMP is the only major pension provider to disclose an investment in the asset class.

Coinbase, which flagged plans to target SMSFs last year, expects to roll out its service in the coming months. A poll of those on its waiting list showed 80% intend to establish a new SMSF, with 77% planning to invest up to A$100,000 in digital assets, according to Coinbase.

The demand is generationally split, says O’Loghlen. Baby Boomers, often nudged by children eager for exposure, are adding crypto to existing accounts. Younger investors, meanwhile, are opening SMSFs years earlier than past practice and skewing them heavily towards digital assets.

Source: theedgemalaysia


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