Exclusive: Nestlé is expanding its $20 billion ‘emotional’ pet foods as it hones in on its top-performing brands.

By Jerry  Published On February 11, 2025

Nestlé is launching a new product under its Purina PetCare line, which owns six billionaire brands, including Friskies and Purina One, as the consumer goods company doubles down on its “big bets.”

The Swiss giant will launch a new caramel custard-looking cat food under the Purina Gourmet Revelations brand. It’ll be available in three meat variations across Europe and expand its range with the same product in the U.S. in the coming months.

The pet food category boomed as pet ownership rose during the COVID-19 pandemic, and Nestlé has emerged as one of the biggest winners. Its PetCare range has been the biggest contributor to organic sales growth for the last few years, posting double-digit growth even as the company has tussled with high costs and consumers’ tight budgets.

Its products are already available in major retailers like Walmart and Costco in the States, and Tesco in the U.K. They’re also available in specialty pet food stores. Purina’s new jelly-like food available only in a select few stores now in the U.S., will be available across all mass retailers.

Source: FORTUNE

 


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