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Salesforce announces its first COFO—a powerful new exec role that combines CFO and COO

By Jerry  Published On February 6, 2025

As the role of CFOs continues to evolve, some companies are thinking of new ways to amplify their strategic mindsets. There has been a trend in finance chiefs taking on the additional role of chief operating officer, but Salesforce has taken that a step further.

The tech giant announced on Wednesday that Robin Washington was appointed to the newly created position of president and COFO—chief operating and financial officer—effective March 21. Washington, a longtime Salesforce board member who is adept in technology including agentic AI, will lead Salesforce’s operational and financial strategy, which used to be the job of two people. As COFO, Washington isn’t seen as wearing two different hats.

Brian Millham, the chief operating officer, will retire on May 1, and transition into an advisory role. And, Amy Weaver, the current CFO, announced last year that she would be transitioning from Salesforce once a new CFO was named. In a LinkedIn post on Aug. 28, Weaver said she decided to step down “after nearly 11 wonderful years at Salesforce.” She will serve as a special advisor to Benioff through April 2026.

Source: FORTUNE


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