Exclusive: Unwrap, customer intelligence platform, raises $12 million Series A

“Customers are hungry to share their voice,” Singhania, cofounder of customer intelligence startup Unwrap, told Fortune. “They want to be heard, and they’re going to go and seek out whatever channel they can to share that feedback.”

As it turns out, there are lots of places that people go to tell companies what they really think. You’ve got reviews, support tickets, surveys, sales calls, Slack, and communities across social media, from Facebook to Discord.

“Every customer that leaves a piece of feedback feels that their piece of feedback is the most important piece of feedback in the world,” said Singhania. “So, they get frustrated when their feedback doesn’t get listened to or doesn’t result in action.”

The goal for Unwrap, founded by Singhania and Ryan Millner in 2022, is to make the deluge actionable. The company already counts among its customers Microsoft, Perplexity, Oura, and JetBlue. Unwrap has now also reached a new milestone, raising a $12 million Series A led by Scale Venture Partners, Fortune has exclusively learned. Atlassian Ventures, Cercano, ScOp VC, and the Allen Institute for Artificial Intelligence participated in the round, along with ex-Stripe CTO David Singleton and Perplexity cofounder Johnny Ho. Per the deal, Scale partner Rory O’Driscoll will join Unwrap’s board.

Source: FORTUNE