Donald Trump launches his own $TRUMP meme coin — and it’s already worth billions.

The token’s price surged to more than $33 at one point on Saturday afternoon, with a market capitalization surpassing $6 billion, according to CoinMarketCap. As of this writing, $TRUMP is trading for about $25, a nearly 293 percent price increase since its launch.

Many in the industry credit Trump’s support for pushing the price of Bitcoin higher in recent months. As of Saturday afternoon, it sits near $104,000.

Source: BANKRATE